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Chromata White technology is a breakthrough innovation by Breathing Color, used to ensure the canvas is free from Optical Brightener Additives and Fluorescent Whitening agents. These additives can cause color inaccuracies and yellowing over time. The technology ensures true color reproduction and stability in your prints.
The canvas is part of Breathing Color's 'PureG' initiative. For every roll of canvas sold, a tree is planted in partnership with American Forests, contributing to reforestation efforts. Moreover, the canvas is made without harmful additives, aligning with the 'Pure' aspect of the initiative.
Metamerism is a phenomenon where colors appear differently under different light sources. The Urth Satin Poly Cotton Archival Inkjet Canvas is designed to minimize metamerism. By being free of Optical Brightener Additives (OBAs), the canvas ensures your prints look consistent, regardless of the lighting conditions.
Absolutely. The canvas is specifically designed to meet the high standards of the fine art and photography markets. Its archival certification, high GSM weight, and 'Chromata White' technology make it an ideal choice for professional-grade print reproductions.
Review Summary
65% Polyester, 35% Cotton
450gsm
22 mil
98%
7
15 microns
..L* 93.10 a*=0.64 b*=-1.10
Oxford 2 over 1
Fine Art Trade Guild Approved
Yes
640901891859
Explore the pinnacle of print perfection with the Urth Satin Poly Cotton Archival Inkjet Canvas. This 450gsm white poly-cotton blend canvas offers a matte finish that is specifically engineered for the discerning needs of the high-end fine art and photography markets. The Urth canvas is renowned as the world's first solvent canvas to achieve archival certification, ensuring that your prints endure the test of time.
Crafted with Breathing Color's innovative "Chromata White" technology, this canvas is devoid of optical brightener additives (OBAs) and Fluorescent Whitening agents, which are often the culprits behind color inaccuracies and the yellowing of prints over time. The absence of these additives means that the Urth Satin Poly Cotton Canvas provides a stable foundation for printing, eliminating the common issues of metamerism and color shifts that can occur with other canvases. As a result, your artwork will maintain its true colors and exhibit remarkable consistency under various lighting conditions, free from the unpredictable effects of metamerism.
The Urth canvas is not only a testament to professional-grade materials and print quality, but it also embodies an eco-conscious ethos. The "Pure" in PureG signifies a commitment to manufacturing products without harmful additives, while the "G" stands for Breathing Color's Green initiative, which pledges to plant a tree for every roll sold in partnership with American Forests. This bold environmental initiative ensures that with every purchase, you are contributing to the reforestation efforts and making a positive impact on the planet.
In summary, the Urth Satin Poly Cotton Archival Inkjet Canvas is a high-quality, durable, and versatile choice for artists and photographers who demand professional results and environmental responsibility. Its 21 mil thickness and substantial 450 gsm weight make it an ideal medium for those seeking to produce gallery-worthy prints with confidence in both their art's longevity and their ecological footprint.