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"This is my main camera and I love it for many reasons. The α7 III’s AF performance is great in video. Its long battery life and the dual SD card slots help ensure I can do my work without worry of running out of time or storage on a shoot."

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$349.99Value:

SanDisk 256GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Save $400

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$1,898.00

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Written by Jessica Hirsch:

"This is my main camera and I love it for many reasons. The α7 III’s AF performance is great in video. Its long battery life and the dual SD card slots help ensure I can do my work without worry of running out of time or storage on a shoot."

Includes Free

$349.99Value:

SanDisk 256GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Sony Alpha a7S III Mirrorless Camera

SKU: ISOA7SM3MFR: ILCE7SM3/B

(102)

Written by Taylor Rees:

"This camera is simply a different beast... This light, affordable, well-built camera can do things that no other mirrorless camera can do. This is incredibly exciting for my own work, but also exciting for the whole imaging world. When the world gets a tool like this — one which redefines what’s possible — the resultant work, as image creators explore and experiment with its capabilities, will redefine what we all think we can do."

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$414.99Value:

SanDisk 512GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Save $300

^$3,498^.00

$3,798.00

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Written by Taylor Rees:

"This camera is simply a different beast... This light, affordable, well-built camera can do things that no other mirrorless camera can do. This is incredibly exciting for my own work, but also exciting for the whole imaging world. When the world gets a tool like this — one which redefines what’s possible — the resultant work, as image creators explore and experiment with its capabilities, will redefine what we all think we can do."

Includes Free

$414.99Value:

SanDisk 512GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Sony Alpha 1 Mirrorless Camera

SKU: ISOA1MFR: ILCE-1/B

(61)

50.1MP Full-Frame: Exceptional image quality.
Fast, precise autofocus: Never miss the shot.
8K Video: Capture stunning, detailed footage.
E-mount lens options: Unmatched versatility.
Excellent low-light performance: Capture details.

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$414.99Value:

SanDisk 512GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Save $500

^$5,398^.00

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$414.99Value:

SanDisk 512GB Extreme PRO UHS-II V60 SDXC Memory Card

Sony NP-FZ100 7.2V 2280mAh Rechargeable Lithium-Ion Battery for Alpha Sony Digital Cameras

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Sony Sonnar T* FE 55mm f/1.8 ZA Lens for Sony E

SKU: ISO5518MFR: SEL55F18Z

(233)

Written by Dan Gold:

"This Sony 55mm f/1.8 is my favorite lens. It's on my Sony a7 III almost exclusively. The lens is super sharp through all of the apertures (even at f/1.8). Plus, 55mm is a very standard focal length and allows you to capture what you normally see in front of you. I can't say enough great things about this lens."

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Alter 49mm Rapid Filter System, Includes Lens Mounting Ring, Black

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^$1,048^.00

$1,077.00

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Written by Dan Gold:

"This Sony 55mm f/1.8 is my favorite lens. It's on my Sony a7 III almost exclusively. The lens is super sharp through all of the apertures (even at f/1.8). Plus, 55mm is a very standard focal length and allows you to capture what you normally see in front of you. I can't say enough great things about this lens."