IBC2024 is a convention held in Amsterdam, Netherlands, that brings together professionals from tech, community, business, and content sectors. If you’re into gear like we are, you’re probably already familiar with it. This year, the event takes place from September 13th to 16th at the RAI (Amsterdam’s Convention Center) and is an experience not to be missed. The atmosphere is unlike anything I’ve encountered before. You can network and enhance your connections, get to know various brands, draw inspiration, and discover new opportunities—all while enjoying handmade pasta and refreshments like espresso at a booth. The thoughtfulness of both the creators and business professionals is truly unmatched.
Day one of IBC2024
The day began with rain tapping on people’s raincoats and a cool temperature of 50 degrees, but no one seemed to mind. A sea of backpacks surrounded me, all eager to get through the lines first, and the sight of new releases brought smiles to everyone’s faces. Cameras, gimbals, and phone rigs were everywhere, marking the start of preparations.
In my role managing content, I ensure we have all the assets needed to publish on 42west and AdoramaTV. I quickly pulled out my phone and, along with the video team, utilized the app provided to save the locations of each booth we intended to visit and interview.
Before I continue, I want to highlight a few things that made this venture run smoothly. How can I boast about this success without oversharing how easy the process has been? Right! I’ll write a blog post to share it universally.
When we learned that part of our content team would attend the event, we immediately signed up for passes to secure our spots. This decision led to a flood of emails filling our inboxes from brands worldwide, wanting us to stop by and learn about their offerings. The convenience of booking appointments in advance and organizing our list was seamless. Additionally, we were kept informed every step of the way—from receiving our media badges ahead of time at the Amsterdam Schiphol International Airport when we landed to obtaining a four-day travel pass for the convention. Everything worked efficiently!
Travel goods I brought to the show
- My Apple MacBook Air laptop, along with its charger
- Phone plus global power adapter with IBC2024 app installed for quick access
- The Fujifilm X-T5 with the XF 16-55mm f/2.8, the XF 33mm f/1.4 R lenses (including extra batteries), and my SanDisk cards
- Pen and Moleskine notebook
- My backpack
- An adapter in case I need to upload anything to my hard drive
- My wraps to keep it all protected
- Headphones in case I need to listen to footage
Of course, you can add or remove several things, such as business cards and water bottles, for less runaround and hydration.
Awe-striking Gear
Regarding product launches, we often look for that “wow” factor. A common question is, “What makes this special?” Whether it’s a new cinema camera, a fresh take on a wide-angle lens, or the latest LED lighting, we analyzed the IBC2024 exhibitors listed and scheduled the ones that made sense. Here are some we tackled on day 1. We will be doing three days, so stay tuned for the videos rolling out on our YouTube channel!
A speedy rundown of new releases
Godox ML60Bi & ML30Bi LED Video 3-Light Kit
Godox has created a kit for various uses, the ML60Bi ML30Bi LED 3-Light package, perfect for videographers needing more power and control of their lighting to soften, redirect or bounce indoors and out. It has the ML60Bi Bi-Color LED head and two ML30Bi Bi-Color LED heads. Each light has a reflector, protective cover, tripod adapter, and power cable. Additionally, it comes with two rectangular softboxes, a 25.6″ octa-type softbox, a collapsible soft tent, a diffusion dome, and a grip. These accessories can help create detail, contrast, and enhance the color of the footage. Plus, we also covered the Godox Hard RGB LED Video Light Panel, which you can hear about here!
Aputure STORM 1200x Bi-Color LED Monolight
This 1200W tunable-white light fixture puts out as much as an 1800W HMI and features a BLAIR chipset that includes blue, lime, amber, indigo, and red LEDs. It boasts ratings with a CRI and TLCI of 95, a CQS of 96, and SSI scores of 87 for P3200 and CIE D5600. It also has a new ProLock locking Bowens mount, ensuring everything stays secure and aligned. Plus, it’s built to last with IP65 weather resistance—what’s not to love? Use it on production sets or in a studio on your next project!
SmallRig x Potato Jet Tribex Hydraulic Carbon Fiber Tripod
A carbon fiber tripod that is quick and easy enough to use with one hand. Seth, our 6’1 video host, latched on to it, testing its strength, and it did not collapse. It has hydraulic X-Clutch Technology that can unfold while adjusting angles in seconds. A 4-step counterbalance system, at max 6kg, gives you accurate tilt control.
Nikon | RED N-Log LUTs
The Nikon Z series released four creative LUTs made with RED color science. Each LUT is tailored for N-log footage, making it perfect for on-set monitoring and creative color grading. Plus, it works with any post-production software that supports LUTs.
You can download all of the LUTs for free on Nikon’s website.
DZOFILM Arles Prime Cine Lenses
DZOFILM concluded its Arles’ B set of lenses, including the 14mm, 21mm, 40mm, 135mm, and 180mm. This expands the lineup by five lenses, adding a more expansive and extended option to your selections. It is perfect for filmmakers who need high-quality glass and fast primes.
Plus, they mentioned Thypoch Simera-C lenses — a series of exceptional, compact, full-frame sets with an organic look. Easy for run-and-gun scenarios or travel days where you want to pack light. The lineup include, 21mm T1.5, 28mm T1.5, 35mm T1.5, 50mm T1.5 and 75mm T1.5.
Blackmagic Design URSA Cine 17K 65 Cinema Camera
Blackmagic Design now offers a 17K resolution camera with a large-format 65mm RGBW sensor, 17,520 x 8,040 pixels, capable of 16 stops of dynamic range. The camera has interchangeable PL, LPL, and Hasselblad lens mounts.
OWC Envoy Ultra Thunderbolt 5 SSD
It’s up to 2x faster than Thunderbolt 4, and USB4 is compatible with several devices, such as Macs, PCs, iPad Pros, Chromebooks, and Surface laptops. The SSD is designed to withstand water, dust, and crushing. It also has a built-in Thunderbolt cable and a fan-less aluminum design for heat excess, available in 2.0TB and 4.0TB.
Zhiyun C100 Cinepeer LED Light Wand
The Cinepeer C100 is a compact fixture that delivers impressive performance with its 100 watts of power and a high Color Rendering Index (CRI) of 95. This RGBWW light features a CCT mode with a bi-color range of 2700K to 6500K, as well as a full 360-degree RGBWW mode that offers an extensive palette of 36,000 colors.
My Reflection on IBC2024
Reflecting on today, industry experts emphasized the importance of the IBC event for networking, brainstorming, and sharing ideas within the media and tech sectors. Attending really underscored how vital the event is for fostering teamwork and generating innovative ideas in the field. If you couldn’t attend this year, don’t worry—we will have over three videos showcasing what we covered. But be sure to consider booking your trip for next year; the dates are already announced. I look forward to seeing familiar faces again and engaging in more great conversations next time!
